Ask Better Questions: A Simple Guide to Good Survey Design (Signed Author's Copy)
Your data is only as good as your questions.
Discover why your surveys aren't getting you the results you crave, how to craft questions that inspire honest answers, and what separates bad survey questions from good ones. Dr. Kirsten Lee Hill's Ask Better Questions is your practical guide to the simple improvements in survey design that lead to more credible, more useful data. Surveys aren’t just about data—they’re about understanding people. Whether you're a seasoned researcher or a curious entrepreneur, this book will reshape your approach to information gathering. Packed with real-world examples and actionable strategies, Ask Better Questions is your roadmap to survey success. Start with better questions, end with better insights.
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